Allocadia Provides Best-in-Class Money Management Capabilities for Marketers


Download the Forrester Wave: Marketing Resource Management, Q1 2020 to see the impact Marketing Resource Management (MRM) can have on your organization, and why Allocadia is a Strong Performer in this category.

  • Why Allocadia has the highest score in money management capabilities
  • Current MRM trends customers should look out for
  • Forrester's top considerations for evaluating MRM vendors

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Here are the ways Allocadia’s marketing performance management (MPM) solution can up-level your marketing team:

Simplify your budgeting and investment planning process

Get real-time and detailed reporting on what's forecasted, committed, cancelled and remaining in your overall marketing budget.

Standardize global budgets and plans

Define hierarchies, build views, add columns, set required fields, create formulas, and display planned marketing investments in multiple currencies. As budget owners make changes, updates are automatically rolled up to the master plan.

Efficiently tracking ongoing spend

Gain full visibility into what’s been forecasted, already spent, and remaining in budget, so you can pivot faster with emerging market opportunities.

Align global marketing plans with corporate goals

Plan and track marketing initiatives against key corporate goals and KPIs, and quickly assess progress with colour-coded status indicators.